Security and E-Communication

In a world where everything and everyone seems to be within 6 degrees of separation, the issue of security becomes an important topic. Last week I blogged about the idea of a personal domain name, this week I wanted to focus on security. E-Communication has presented businesses with large opportunities that were relatively unheard of a few decades ago. But for all the advantages the internet has to offer E-Communication, it also carries some unprecedented challenges.

The convenience of doing business online has forced many businesses to invest more than 5% of their annual IT budgets on protecting their customers and themselves against disrupted operations and theft due to computer crime. These investments in security measures have become important to many companies as it helps bestow a certain level of confidence in their customers. Still cases of identity theft range in the thousands each year, and the risks of breaches of privacy are a major concern to many parents whose children continuously communicate electronically. Still, E-communication continues to prosper despite these risks, partially because of the large benefits associated with online activities. With that being said, it is important to keep in mind the different security concerns that are associated with E-Communication, and I recommend you take the necessary precautionary measures to protect yourself. These include keeping your anti-virus software updated, using smart protocols with your user logins and passwords, being aware and alert for common online viruses and scams, and ensuring your e-commerce software or SaaS provider has security measures in place.

Personal Domain Names and Vanity URLs

I recommend to all my clients, followers and students who I teach in university business classes that a smart move they can all do now is to reserve their personal domain names and vanity URLs in many social media and related websites.

“Wow that sounds like a lot of work and money, and I don’t have or want to use a website or social media”, you might say.  But I say “maybe not today or tomorrow, and perhaps never, but get them today, stash them away, because you know what the future holds”.

Two, five or ten years down the road you may start a business, become a consultant, need a personal brand to acquire a new job, or you may go into politics. The bottom line is that it is essentially dirt cheap or free to do this and you don’t have to use them now. Just secure them now before they’re gone. It’s as much about protecting your personal brand and branded digital channels from others as it is about you maybe using them in the future.

For the cost of a Starbucks cover or two and a couple of hours you can research, register and secure your domain name (I recommend your personal name as a first choice) but they are cheap so consider potential business names, urls based on interests or hobbies you have and other options. You can always allow them to expire later or try and sell them for more than you initially paid.  Also secure your Facebook, YouTube,  LinkedIn, and Twitter accounts and vanity urls for sure…and others as needed. Remember it’s cheap (or free), takes little time, and you never know how valuable to you they may become in the future. Consider it “money in the bank”!

Using Google Analytics

If you have a website you need to be using Google Analytics to measure your traffic….and collect a ton of other great intel! Not using GA is like doing conventional business and marketing without knowing anything about who your customers are, where they come from, what they look at in your store (website) and more. Oh ya….many business are presently in this position. Wow, that is a shame because that’s just bad business practice, it’s wasting money, and it’s missing out on tons of opportunity to increases sales, customer service, and profits.

It’s free to use, only takes a few minutes to sign up for an account, and is easy to implement the code….even for non-techies. Plus, GA integrates with Google AdWords (for those of you doing online PPC advertising) and integrates with other Google tools. WordPress also offers a plugin for their blogs. Within one account you can track a bunch of websites, for you power users with multiple sites.

Once setup you can use the intel you collect to make smart decisions on website development, offline and online marketing and advertising, and many other business needs.

So what’s your excuse for not using Google Analytics? Get on with it! Email me for help.

More on Google Tools for E-marketing

Need effective e-marketing & productivity tools for your biz? Try a Google Tools. Powerful, integrated and free. http://ow.ly/65O5N
 
I use many Google tools and often blog to promote their power, usefulness and integration with each other to form “a great e-marketing toolkit”. To make it easy for newbies to start using google tools, I suggest starting in this order:

Gmail – as it forms the base of your account where all other google tools can live and be accessed.
Optimizer – to get a great website optimized for SEO.
analytics – to track traffic to websites, goals, funnels, etc. Great intel for next bullet.
AdWords - online PPC advertising. Integrate with analytics to launch cost and sales-effective ads.

You’ll soon discover all the other tools and how beneficial they will be and how they tie in with each other.

This new blog is where I will be posting more details on these tools with real-world examples of how I’ve used them for my own e-marketing successes.  Visit and comment often: http://theemarketingguy.wordpress.com/

 

Added my Facebook, Twitter, LinkedIn and

Added my Facebook, Twitter, LinkedIn and WP Blog to Hootsuite to test it’s usefullness and functionality. Free version only allows up to 5 social profiles but for a small monthly fee, you can have unlimited amounts to manage your personal and business social profiles from one location.

One of my Gmail accounts controls all my google tools and accounts I use for emarketing, Can’t wait when one login and dashboard will control all my many tools.

Need efficient, effective online marketi

Need efficient, effective online marketing and productivity tools? Try a Google Account that integrates all G-tools like Gmail, Adwords, Adsense, Analytics, Insights, Trends and many other e-marketing tools you need to succeed online. and more. https://www.google.com/accounts/Login